Strategic Plan

Priority #1: Build Relationship with the Town

  • Council visits
  • Determine how to share information with the Town
  • Invite CDO to be on the Board
  • Invite council member to be on the Board
  • Work with CDO on how the Chamber can best support their efforts

Director in-charge:  Ross Ariss & Kent Winning

_________________________________________

Priority #2: Membership

  • Recruitment
    • Develop member visit program e.g., M2M
    • Seek committee members
    • Determine and act on why participation is low
  • Service
    • Continue events members have requested

Director in-charge: Irma Maier

______________________________________

Priority #3: Events

  • Evaluate
  • Seed tools to improve capacity
  • Inventory events to ensure they are on the calendar
  • Use a phone tree system to increase attendance
  • March 22, 2011 – Annual AGM & State of the Town Address
  • March 25, 2011 – 1st of 4 Shop Morden Campaigns
  • May 6, 2011 – 2nd of 4 Shop Morden Campaigns
  • May 17, 2011 – BAF: Post Road Vista’s featuring Exceptional Thyme Catering
  • June 6, 2011 – Block Party and Tourist in Home Town
  • June 16, 2011 – Golf Tournament
  • October 7, 2011 – 3rd of 4 Shop Morden Campaigns
  • October 13, 2011 – Gala Banquet
  • October 28 – 29, 2011 – Home Life Tradeshow
  • November 18, 2011 4th of 4 Shop Morden Campaigns
  • Spring 2012: MB Chamber AGM
  • Business Luncheons: 2 more available
  • Retail Meeting
  • Conversation Café Part I: “A Vision for Morden” and Part II: “Morden and Tourism”.

*note: there was a bullet at the end of the flip chart stating the ¼ rule of planning – do not remember the context???

Director in-charge:  Blue Moffatt

_____________________________________

Priority #4: Communications

  • Continue web-site work
  • Examine re-branding next year once other activities taken to build relationships and feedback are received.

Director in-charge:  James Steedsman

______________________________________

Grants

  • Build capacity to obtain grants
  • Seek grants for initiatives

Director in-charge: Art Petkau

Tourism

  • Determine role of Chamber in tourism
  • Work with marketing team to determine roles/relationships
  • Co-host event with Marketing Committee e.g., Tourist in Your Own Town (June 4)
  • Survey
    • Follow up on survey
    • Determine further steps for membership needs and perceptions (discussion Community Cafe event, involve media, report back, react to information)
  • Determine further steps for membership needs

Director in-charge:  Blue Moffatt

New and Expanding Businesses (Theory new businesses increase employment)

  • Develop and implement a strategy to connect and build relationships with new and expanding businesses. Part of process determines how the Chamber can best service their efforts.
  • Develop a process to welcome and service new businesses.

Director in-charge:  Irma Maier & David Weiss

Continue to Work with Regional and Provincial Education Partners to Seek to Bring More Education Opportunities to Morden

  • In progress: Canada Manitoba Business Service Centre, Morden Chamber and Employment Manitoba partner to bring video conferencing workshops to Morden.

Director in-charge:   All Directors will work on this specific to their sector of expertise – it will be a regular agenda item for each board meeting.

Take Care of Employee(s) & Volunteers

Director in-charge:   Executive Committee comprised of President, Vice-President, Past President and Treasurer.